addictiontest.com

Addictiontest was a site constructed as a part of a marketing campaign to promote Ubi Soft's football game; International League Soccer. The idea was to use Addictiontest as a feeder site to generate traffic to the main Ubi Soft site. This was done with a mixture of viral marketing in the form of a video email, and a web awards scheme, with the concept of finding the web's greatest football addict, and getting football addicts to email in their confessions and win prizes during the campaign's 6-month duration. The campaign was judged a success, with the Ubi Soft site seing a significant increase in traffic, as well as addictiontest and the game itself gaining exposure in the games press. Click here to connect to the site.  (video and contact forms disabled). Close Window